Women in the Automotive Industry

Females are closing the gap in the male-dominated automotive industry and paving the path for the next generation of young woman to take the stage.

Lisa Copeland started out as the first female salesperson at a Chevrolet dealership. She became General Manager and Managing Partner of Fiat/Alfa Romeo of Austin in 2012. With record breaking sales, she propelled her dealership into the largest Fiat retailer in the world, winning two best workplace awards and the Walter P Chrysler award besides serving four terms as the only woman on Fiat Chrysler Automobile’s National Dealer Counter.

Copeland has been a trailblazer to revolutionize the automotive industry and has received many awards and recognition’s along the way. Currently, the percentage of female employees remains stagnant at just 17% of all employees (according to NADA 2014 data). A major recruiter mentioned that they have received over 1,000,000 resumes, of which 40%+ were from women – but only 1 out of 4 is actually hired by dealers.

Women in Automotive was founded by six industry female leaders in partnership with JKR Advertising out of Orlando, of which Lisa Copeland holds a position on the board. The group is particularly interested in empowering and developing women in the auto industry. The philosophy is that this will benefit both the women and the dealerships and will help facilitate the training and hiring of more females in dealerships.


Peterson Dodge Chrysler Jeep Ram in Nampa Idaho are also empowering females and encouraging them to not rule out the automotive industry as a career choice.  In fact, many of our female employees currently fill positions traditionally held by men.

From Service Advisor to Sales Consultant, the females at our dealership excel in their positions. They bring a different point of view to the table and have learned to navigate the waters of this male dominated industry.

Here are a couple of videos that showcase the woman at Peterson Dodge Chrysler Jeep Ram:

There are plenty of opportunities for woman in the automotive industry…you just need to take the first step! I like to think that we are helping pave the way for the next generation of woman to take the stage.

, , ,

No comments yet.

Leave a Reply