What does it take to survive in today’s economic climate? Perseverance and strong family values. This locally owned business has been serving our community and families for 88 years. So, where did it all begin?
February 1, 1928, L.G. Peterson opened Peterson Motors at 12th and Main, where he sold and serviced the Durant line of automobiles his first year. In 1929 L.G. added Oldsmobile and high-end luxury cars from Auburn and Oldsmobile to the Durant line.
Following in his father’s footsteps, Marvin took to the car business like a duck to water. As a student attending Boise High, Marvin delivered car parts for the dealership on his bike. By 1950 Marvin was working side by side with his father L.G. in the family business. In 1965 Toyota came knocking at Peterson Motors door in an effort to convince Marvin to sign on as a dealer for their product. Although everyone thought he was crazy, Marvin did foresee a long future partnership with them that still stands strong today. Talk about vision.
That vision was shared by his son Mark who joined the family business in 1980. In 1992 Peterson Motors moved the dealership from downtown Boise to Fairview Ave and Maple Grove and the Peterson Autoplex was born. The business continued growing and expanded to Nampa, Idaho where Peterson Stampede Dodge Chrysler Jeep was opened in 1995.
In keeping with family traditions, sons Brady and Nils Peterson has joined ranks with his father and grandfather. Mark Peterson notes that “sticking to what we know” is one key to the success of Peterson Motors. A solid, well executed business plan and great customer service are also key elements that help a business succeed during the worst of times. That, and something the other dealerships don’t have. Our secret weapon………..
As this new generation leads us into the future, you can be assured that Peterson Motors will be at the forefront with new ideas and ways to make the Treasure Valley a great place to do business. If you are in the market for a new or used vehicle, call us first. I guarantee that you will find our sales professionals some of the best in the valley. We are here to serve your automotive needs, whatever they may be. With over 11 brands and 5 locations … here’s to another 88 years!!! Satisfy your love to drive!