Introducing the 2019 Ram 1500

The 2019 Ram 1500 just made its official debut at the Detroit Auto Show, and people are talking! This new Ram has the kind of next-generation features that could push it to the next level.  The truck is lighter, sleeker and more technologically advanced than ever. So, what is everyone talking about?  For starters, Ram […]

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cust first

Peterson Nampa Wins Customer First Award for Excellence

It’s official…we have earned the prestigious Customer First Award for Excellence. FCA recognized 466 dealerships across the nation for their commitment to ensuring their customers’ needs were being met. These dealerships received the 2018 Customer First Award for Excellence because they achieved the highest level of customer experience recognition in the program’s five core areas:  […]

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90 Years and Counting!

LG Peterson started this company in 1923 in Idaho Falls, Idaho. He was fresh out of the Army where he was attached to the Ambulance Core as a driver and mechanic during WWI. The military had recently deployed motorized ambulances which were replacing horse drawn carriages. Originally LG opened up as a Durant, Star and […]

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Peterson DCJR Joins Agriculture Elite

Nampa, Id – When Ram trucks celebrated America’s farm and ranch families with a two minute commercial during the Super Bowl XLVII, they created a relationship with those families like no other truck maker ever has. Today, Ram dealers are proud to announce the local fulfillment of that global promise. Having completed an agriculture awareness […]

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New Harvest Edition Ram Trucks are Here!

Farmers love trucks. And we love farmers. Ram is celebrating its agriculture bonds with a new model designed specifically for America’s farm families. The Ram Harvest Edition is the industry’s first agriculture market-specific truck and is visually distinguished by two new colors: Case IH Red and New Holland Blue. The Harvest Edition trucks are loaded […]

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Take Advantage of Our Mobile Service Solution

Whether you drive a 2018 Jeep® Wrangler, a 2018 RAM 1500, or another one of our versatile vehicles, the odds are good that you’ll need to update your automobile from time to time. While that may sound funny, it’s still true. New vehicles typically have several on-board computers that do various tasks. After a manufacturer […]

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Remodel Under Way

We are thrilled to announce that our highly anticipated renovation has begun, with an expected completion date, sometime in May, 2018. As some of you may have already noticed, our dealership is currently undergoing some much needed renovations.  Completion of the newly designed dealership will serve to enhance our customers experience whether shopping for a […]

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