When Our Customers Speak – We Listen

When our customers speak, we listen. Have you ever wondered what happens after you click the submit button at the end of a survey? Well, at Peterson’s Dodge Chrysler Jeep Ram, when our customers communicate to us via a survey, social media, or review sites, we actually do listen. Not only do we listen, we take action.

Through these channels, we get to hear directly from our customers, and how good of a job we are doing serving their automotive needs. Thanks to your feedback, we are making some changes that will directly affect your car buying, and servicing experience. Here are a few of the changes that have been implemented based on your feedback:

  1. Web Pricing – We are confident that you will like our new web pricing. We no longer include rebates in our pricing that most customers will not qualify for. However, additional rebates are available if you qualify. We do not mislead customers by listing our vehicles with “as low as” pricing.
  2. Trade Value – We have implemented the Kelly Blue Book instant cash offer and trade value tool. A cash or trade-in offer you can trust based on Blue Book values. See where your offer stands within the Trade-in Value Range so you can make a confident decision.
  3. Facility Remodel – Our building was showing signs of wear and tear and was not a very comfortable atmosphere for customers. The new and improved spaces will be open and comfortable with new waiting areas, delivery pad, and detail departments just to name a few upgrades to enhance your overall dealership experience.

We have also brought back some familiar faces into the finance and sales manager’s positions. These individuals took a sabbatical from our dealership and were sorely missed by staff and customers alike. We are so happy to announce Jeremie Smith, Kiel Burcham, and RC Nelson have rejoined the Peterson family! Welcome back!

So, the next time you have a comment about your experience or would like to share your thoughts, we hope you will, whether it’s by responding to a survey or contacting us directly at mwallingford@petersoncars.com. In return, we promise to keep listening, and to implement new ways to enhance your sales or service experience.


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