Archive | Events

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$13,100 Raised for Local Schools

In an effort to support local schools and teachers, Peterson Dodge Chrysler Jeep Ram in Nampa, Idaho developed their Back to School Appreciation Project. In the month of September, for every new vehicle sold, $100 is donated to local schools and teachers. This project doesn’t just give Peterson the chance to provide much-needed supplies to […]

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Change is Good – Putting Customers First

Change is good. First impressions can make or break a business, and a positive experience can create long-lasting business relationships. To better serve our customers, Peterson’s CDJR in Nampa underwent a total interior transformation. The new showroom boasts an open concept with modern furnishings where customers can work on their mobile devices or view the […]

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Idaho Off-Road 4X4 Club 6th Annual Chuck Coble Memorial Rocket Run

Are you ready for an adventure?  The Idaho Off-Road 4X4 Club is hosting it’s 6th annual Chuck Coble Memorial run on Saturday, April 27th, 2019. The Rocket Run is a nighttime off-road event where participants search for illuminated checkpoints in the Owyhee Desert. Idaho Off-Road Club is an association of people brought together to share […]

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Lead Advisor Cayle Reuther

Women in the Automotive Industry

Females are closing the gap in the male-dominated automotive industry and paving the path for the next generation of young woman to take the stage. Lisa Copeland started out as the first female salesperson at a Chevrolet dealership. She became General Manager and Managing Partner of Fiat/Alfa Romeo of Austin in 2012. With record breaking […]

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ag day

Ag Appreciation Day at Peterson’s in Nampa

You are cordially invited to attend our Ag Appreciation Day on December 8th, 2018.  We will have guest vendors showcasing products that are part of Ram’s AgPack farm and ranch management tools that come as an added bonus when you purchase a Ram vehicle from Peterson’s DCJR in Nampa. Idaho’s agriculture industry is no small […]

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