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Aftermarket versus Manufacturer Car Parts

Aftermarket versus manufacturer car parts…is there really a difference? Is the extra cost worth it? Let’s take a look at the pros and cons to help you make a more informed decision when choosing what parts go into your vehicle. An aftermarket part is any part for a vehicle that is not sourced from the […]

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Meet Our Internet Sales Team

Personal shopper… yes, please! Personal shoppers do exactly what their name suggests: They shop for people who don’t have the time, or expertise to do so. Personal shopping is all about individualized attention. So, what does this have to do with shopping for a new vehicle? A lot more than you think! Our internet specialists […]

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Howard Davis Wins Coveted Jefferson Award

The Jefferson Awards Foundation was created in 1972 by Jacqueline Kennedy Onassis. The Jefferson Awards are given at both the local and national levels. Local winners are ordinary people who do extraordinary things without expectation of recognition. Last week, Howard Davis was awarded the prestigious Jefferson Award for his outstanding work in the community. Howard […]

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Net Busting Savings During Mark’s Madness Sale

When you combine Ram truck month and Mark’s Madness, it’s net busting savings at Peterson’s in Nampa. Ram trucks are designed to last and to help keep you safe and secure. That is why every Ram 1500 is equipped with some of the most advanced safety and security technology available, including dynamic crumple zones, side […]

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Introducing the 2019 Ram 1500

The 2019 Ram 1500 just made its official debut at the Detroit Auto Show, and people are talking! This new Ram has the kind of next-generation features that could push it to the next level.  The truck is lighter, sleeker and more technologically advanced than ever. So, what is everyone talking about?  For starters, Ram […]

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Peterson Nampa Wins Customer First Award for Excellence

It’s official…we have earned the prestigious Customer First Award for Excellence. FCA recognized 466 dealerships across the nation for their commitment to ensuring their customers’ needs were being met. These dealerships received the 2018 Customer First Award for Excellence because they achieved the highest level of customer experience recognition in the program’s five core areas:  […]

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90 Years and Counting!

LG Peterson started this company in 1923 in Idaho Falls, Idaho. He was fresh out of the Army where he was attached to the Ambulance Core as a driver and mechanic during WWI. The military had recently deployed motorized ambulances which were replacing horse drawn carriages. Originally LG opened up as a Durant, Star and […]

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Peterson DCJR Joins Agriculture Elite

Nampa, Id – When Ram trucks celebrated America’s farm and ranch families with a two minute commercial during the Super Bowl XLVII, they created a relationship with those families like no other truck maker ever has. Today, Ram dealers are proud to announce the local fulfillment of that global promise. Having completed an agriculture awareness […]

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